Grown Up Digital

We all need something to grow
Originally uploaded by Pablo Barra

Back in November '08, a lovely lady from Edinburgh Business School asked me to write a book review for the International Journal of Advertising. It was for a book called "Grown Up Digital", written by Don Tapscott who also authored Growing Up Digital and Wikinomics amongst other nice books.

Having grown up digital myself, I thought it sounded like a good thing to do so I said yes. This month the review was published in the IJA - you can read it here. I hope you like it.

p.s. I wrote it before it became apparent that people who work at Google in fact don't really like it all that much unless they are amongst the chosen few who work in the Mountain View paradise in California. Shame really - but something you learn to live with when you grow up digital... anything you write tends to become irrelevant, or simply bettered in a very short space of time.

p.p.s the p.s. won't make sense unless you read the book review. So here it is again, just incase.

-tobeconfirmed-